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The door industry is at a crossroads. Consumer buying habits have shifted dramatically, and a successful door retailer or manufacturer in 2024 needs to adapt. This article explores the importance of door visualization tools, informed decision-making, and leveraging online sales channels to thrive in today's market.

The Power of Informed Decisions

Studies by PWC recently showed that today's consumers prioritize informed purchases and are keen to use digital tools for tech-enabled decision making. Consumers research online, compare options, and envision how a product will integrate with their existing space. This is particularly true for home improvement projects, where aesthetics and functionality are equally important.

In the door buying journey, this translates to a need to visualize different door styles within the actual home environment. Can't quite picture that sleek modern door against your traditional floorboards? Unsure if a French door will overwhelm a smaller room? Visualization tools bridge this gap, empowering customers to make confident decisions.

The Rise of Online Sales and Cost Efficiency

The ecommerce boom is undeniable. According to Statista, online retail sales are projected to account for over 8 trillion dollars in global sales by 2027 and grow by 39% over the upcoming years. ( This shift has major implications for the door industry too. Traditional brick-and-mortar stores incur significant overhead costs – rent, staff, and physical inventory displays. By embracing online sales, door retailers and manufacturers can significantly reduce these costs. Imagine a world where the majority of customers finalizes a door purchase from the comfort of their couch, with visualization tools guiding their decision. This translates not only to a smoother buying experience but also to potential cost savings that can be passed on to the customer.

Door Visualization: The Missing Piece

DoorVision is a revolutionary web app that addresses these challenges head-on. Our user-friendly platform allows customers to upload a photo of their existing doorway and visualize a variety of doors within that space. They can experiment with different styles, colors, and finishes, all while ensuring the door complements their existing décor. empowers informed decision-making, fosters customer confidence, and reduces the pressure on in-store staff. This translates to a win-win scenario for both retailers and manufacturers.

The Road to Success in 2024

In conclusion, the door industry in 2024 demands a focus on visualization, informed buying decisions, and cost-effective sales channels. offers a solution that addresses all three of these critical areas. By embracing visualization tools and online sales, door retailers and manufacturers can transform their businesses and step into the future of door sales.

by Christian Werner, Co-Founder of DoorVision

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